
Bruce has over 46 years experience in the dental laboratory field, as both a technician and as an administrator. He possesses extensive knowledge of the dental laboratory business from both the technical and business aspect. His had taken numerous courses not only in dental technology but also in business administration, sales and marketing, and computers.
Bruce first started working in the dental laboratory field in 1966 as an apprentice crown and bridge technician at Superior Dental Labs in center city Philadelphia. After five years of working at the bench, Bruce was moved into the customer service department and was promoted to manager of the customer service department in 1976. In addition to his customer service responsibilities. Bruce had many varying responsibilities during his 19 years at Superior. These included production manager, seminar coordinator, inside sales consultant, and overseeing operations at Superior’s branch laboratory in Allentown, Pa. In October of 1986, Bruce became Sales Manager at Allied Tru-Fit Dental Lab in Irvington, NJ. He held that position until 1990, when in an effort to work closer to his Northeast Philadelphia home, he took the position of Sales and Customer Relations consultant for Collins Ceramic Dental Lab. In October of 1997 Bruce was hired by Colonial Dental Lab, then located in Blackwood NJ. At Colonial, Bruce has again served in many different areas including sales, customer service, and information technology. Colonial moved to their present location in West Berlin, New Jersey in April of 1999. In December of 2007, Bruce was promoted to General Manager. Besides being involved in many aspects of the day to day operation, Bruce has daily communication with many of Colonial’s dentists/clients both in a technical and customer service capacity. He also represents the laboratory at many of the study clubs and professional functions in which Colonial participates. Bruce resides in Northeast Philadelphia with his wife Debbie, and is the father of two grown boys.